Blog Entry

Google Becomes GUGE

GUGE Logo 1

Google announced yesterday that it has adopted a Chinese brand name for its operations inside China. The chosen name is GUGE or in Chinese 谷歌. To be honest, I am a bit disappointed about this name. It sounds awkward, and in no way it embodies the philosophy of the Google Company. Okay, let me just explain the name a bit more: 谷 usually moans valley and 歌 means song. So is Google trying to say the company is like a song in a valley? Anyway, I just think Google could have chosen something better.

GUGE Logo 2

Now, many Chinese users are starting to speculate on the design of Google’s Chinese home page. Here is one created by Silbo.

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  1. The Pencil Guy » Archive » A rant: Google, China, and censorship

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